Brand image building, engaging and attracting visitor
Providing an activity and charity opportunity that touches the shopping center's visitors, especially those who live nearby
Customers could take a special, hygge inspired family photo in the cozy Allee's Christmas photo nook setting, using a free photo machine or their phone. Besides that we offered for purchase special edition Szamos Christmas fondants, in unique gift boxes to support the Nem Adom Fel Foundation. The illustration of the box was designed by an artist, living with Down syndrome, called Lia Sőrés. It was also possible to bid on her painting "Dream Castle above the city" at an online auction. This is how the individual, the family, the city and the community appeared in a single campaign.
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