• nationwide promotion

    Philip Morris

    • # communication
    • # content
    • # event
    • # promotion

Task

Operation of customer support points at various conferences, events, and festivals, providing support in relation to existing and new products in tobacco shops.

The screening truck operated by Hungary's Comprehensive Healthcare Screening Program provides social information at a nationwide series of events for interested individuals.

Challange

Ensuring and mobilizing a sufficient number of expert teams simultaneously at multiple locations, moving from one site to another within a short deadline.

Idea

Establishment of a permanent expert team that can be relied upon throughout the season, equipped with adequate professional expertise.

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