Task
Product launch campaign for the new Romanoff vodka entering the Hungarian market.
Challange
To present a vodka that is accessible to all, yet of high quality.
Idea
The new product's colourful background, rich heritage and versatility of use gave the insight that our lives are a series of choices. The world is rich and complex, and our happiness in it is determined by our choices. This is the basis for our message and the elevated slogan that has given the new brand the space to unfold: Romanoff. The freedom of choice
Our films present an everyday, fun, product-oriented interpretation of the freedom of choice. In addition to TVC, the print and digital elements of the campaign also unpack the core message in a target group-specific way.
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