Task
Repositioning campaign for METRO Wholesale, which has been operating on the Hungarian market for almost 30 years. The goal was to show that METRO can help HoReCa and its retail partners even in a constantly changing environment.
Challange
Finding an honest and relevant insight: METRO can be successful if the entrepreneurs it serves are successful. The campaign slogan "Your success is our passion" captures the essence well: the participants of the market are dependent on each other, whether they are small or large.
Idea
In an ATL campaign show the local entrepreneurs and retailers’ daily struggles and how they stay afloat to satisfy the guests’ and customers’ needs, which can bring them success. And highlight how METRO supports them from the background with its well-thought-out service and good prices.
The campaign also had a massive digital part. Where we expanded the basic message even more, giving a deeper look into the busy life and struggles of our entrepreneurs, as well as METRO's supporting services.
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