• Christmas Fairy Forest

    Allee

    • # campaign
    • # event
    • # influencer
    • # PR
    • # print
    • # social

Task

Creating an unconventional, visually stunning decoration and event in the spirit of culture, which can be enjoyed and experienced throughout December, with a prominent aspect being a CSR activity.

Challange

A fitting conclusion to Allee's 2023 theme of art and culture is an exhibition and activities that will attract shoppers even amidst the Christmas hustle and bustle.

Idea

We conceived and designed the Allee Christmas Fairy Forest, where visitors could stroll among giant books and read excerpts from famous Christmas stories. Decorations functioning as photo points added to the excitement. Among them, the most significant was an interactive LED display book featuring animated illustrations, allowing visitors to flip through its pages at their leisure.

Deep within the Fairy Forest, At the Charity Point, we organized the sale of unique tea selections packaged in decorative boxes, with proceeds benefiting the Smile Foundation.

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