• Alma Discounted Products

    Alma Pharmacy

    • # media
    • # TVC

Task

Communication of Alma Pharmacy’s discounted products renewed biweekly.

Challange

Creating the atmosphere of an expert, but at the same time friendly brand.

Idea

We created a well-known and beloved, although a little fussy, grandmother character, who we could portray in a kind and humorous way to communicate the new discounts.

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